Professional Bull Riders Campaign - Print and DM Components

Campaign idea for the Professional Bull Riders event on Versus; where only true athletes prevail. In other words, the bulls always win. All elements are meant to personify the bull in an effort to portray him as the Athlete. Print copy from the voice of the bull. Direct Mail would include the bull's "autograph" which is a crushed cowboy. As celebrity status heightened sponshorships would inevitably ensue as shown in the print example.

View full campaign here.