Crayola Digital Brand Extension
Digital brand extension idea for Crayola. Site features entire illustrated worlds kids can play and doodle in as well as the Fridge app and widget. This allows kids and parents to interact with one another using drawings made by the kids using various crayola products. Once art is dragged to the widget on the computer, parents get alerts on their corresponding phone app and are able to converse with their kids and showcase it on their virtual refrigerator.